First Gaming Disorder recovery app

Guided help for problematic gamers and their families
~2.5 bn people
There are ~2.5 billion people from 6 to 64 year olds actively playing video games worldwide.
Beating gaming addiction is hard, because games are awesome
Number of video gamers worldwide in 2018 by region.
For most people gaming is an enjoyable hobby and a way to spend time with friends. But for some it can become more than that.
They might experience significant impairment in their daily lives as a consequence of their excessive gaming.
The studies have reported
the prevalence of disordered
gamers at 4-11%.
(Lemmens et al., 2015; Grüsser et al., 2007)
'Gaming disorder' is not a problem. It's a symptom of a much larger problem.
Gaming disorder – a pattern of gaming behavior ("digital-gaming" or "video-gaming") characterized by impaired control over gaming, increasing priority given to gaming over other activities to the extent that gaming takes precedence over other interests and daily activities, and continuation or escalation of gaming despite the occurrence of negative consequences.

On average, 11-64 year old American players spend 12 hours per week playing games.

UK players spend 10.3 hours per week playing games.

GD prevalence rates in UK are 14.6% (Lopez-Fernandez, Honrubia-Serrano, Baguley, & Griffiths, 2014).

Australian players spend 88 minutes a day playing games.

China's prevalence rates are ranging from 3.5% to 17% (Long et al., 2018).
People addicted to video games often experience physical, emotional, social & family problems.

Video game addiction has been linked with depression, loneliness, anxiety and anger.
What is GAIR?
GAIR is a Gaming Addiction Identification & Recovery Mobile App.
For parents & partners
We believe addiction recovery is a family journey.
For gamers
Personalised, interactive approach to help overcome the addiction.
For professional carers
Healthcare professionals would benefit from having the app to add value to TAU for GD.
What GAIR can do for you
The App teaches to recognise addictive behaviour, triggers, increases gaming awareness.
Cost effective: early treatment saves a lot of money.
Personalised, interactive & scientific approach to help overcome addiction.
Prevent spiralling to full addiction. Early intervention – early treatment.
Convenience: saves time & effort. No need to travel or take time off work to receive treatment.
Accessible: offers you therapy if you can't afford one.
Added value to Therapy As Usual – not replacing.
How does it work?
The app works on the established paradigm of app therapy, recommended by NICE. GAIR specialises in Gaming Disorder only.
Carer or gamer downloads the app for free. Understands the Gaming Disorder, learns how to recognise it, supports and influences their loved one(s).
Gamers can test themselves for GD. Gaming Disorder Test gives an instant result with a comprehensive explanation.
Recovery Guidance provides
CBT (Cognitive Behavioural Therapy) and MET (Motivational Enhancement Therapy) in a gamified interactive form.

GD Test
Instant result, with a comprehensive explanation and solutions for a gamer or a carer.
GD Library
All the information available up to date about the addiction, video, books, research.
Recovery Guidance
Mobile CBT exercises, support finder, addiction specialists map, personalised statistics and tracking.
Treatment is based on the following six principles:
1. Reducing the amount of time spent gaming
2. Teaching gamers to recognise their own addictive behaviour
3. Helping gamers understand what triggers compulsive gaming
4. Helping gamers understand the harm their addiction is causing
5. Teaching strategies to prevent future compulsive behaviour
6. Teaching families how to help and support the gaming addict
Who we are
Our Mission
What's done?
What's next?
Who we are
Our Mission
What's done
What's next
GAIR is a small team of professionals who have experienced excessive gaming at some point in their lives. Most of the work is done by the founder Tatiana Pavlova, who is a UX Designer. Witnessing a case of problematic gaming in her family and fascination with behavioural psychology blossomed into the GAIR app we're building now.
To help people with Gaming Disorder and their loved ones by providing treatment at affordable prices via their mobile devies.
To inform individuals and families about negative side of gaming by producing scientifically accurate content on social media channels, GAIR mobile app and school workshops for active gamers and teachers.
To help create an informed gaming culture, including changing the gaming industry's responsibility.
Collect data on the Gaming Disorder for further scientific research.
Idea development
Business strategy
Market research
Found supporters
Website & social media
GAIR App CIC incorporation
GAIR App Store launch with IGD-20 test
Search for grants
We are looking for £50K to work on the project for the next 6 months.
We aim to finish the Design and Development stage and start testing.
With this sum of money, we can build MVP and apply for NHS Accelerator in March 2020 where we can collaborate with specialists, test the app and get evidence base.
Develop MVP
  • UX/UI design
  • App development
  • App testing and deployment
Secure a place on DigitalHealth.London programme
To create a truly useful tool with great user experience, process requires constant collaboration with health professionals and patients. Our goal is to be part of DigitalHealth.London Accelerator. NHS navigators team can help us to connect with the right people, to consult with doctors and patients, to gather feedback and test results while we design the mobile CBT training.
Meet our team
Tatiana Pavlova
Founder & UX Designer
Creative and passionate Web and UX designer with 10+ years of professional experience. MSc in UX design.
Dr Halley Pontes
Clinical Psychologist
Chartered member of the British Psychological Society and Member of the Australian Psychological Society (MAPS). Main research interest is psychometric assessment of behavioural addictions.
Dmitry Gorbash
Software Developer
Full stack web developer with 10+ years experience in building and managing web applications.
Andrey Simonov
Co-Founder & Business Analyst
Business Analyst & Project Manager with 10+ years of experience in multi-national companies. BSc in Applied Mathematics and IT. Ex-gamer.
Our supporters include Cambridge Social Ventures at Cambridge Judge Business School and The Lloyds Bank Social Entrepreneurs Start Up Programme, in partnership with the School for Social Entrepreneurs, and jointly funded by The National Lottery Community Fund.
Help us put an end
to unhealthy gaming
© 2019 GAIR App CIC
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